By Mark Kenyon

Earlier this month, at the 2015 North American Deer Summit, conservation icon Shane Mahoney gave a keynote address that kept summit attendants talking the rest of the week. Shane, seemingly hailing from a more refined and virtuous era, speaks with such passion and fervor for conservation that you can’t help but be moved and inspired. And I’m not just saying that. His words are really, truly, powerful.

So if you’re looking for a swift kick in the butt to get to work for wildlife, this is it. Shane talks about our responsibility as conservationists, how we can better tell our story of hunting to the general public, and how meat might be the key to increasing hunter recruitment and quantifying the value of hunters.

No matter what you’ve got on your schedule, find time to watch this address. It’s must-watch material.

To hear more from Shane, visit ConservationVisions.com.