Big news in the hunting world today as Bushnell has announced that they will be acquiring Primos!

As we all know, Primos is one of the most well established, highly respected brands in the hunting world – so I’m certainly surprised to hear about this kind of move happening. It will definitely be interesting to see how this pans out! Here are some thoughts from the head honchos of the two companies…

“Primos is a well respected brand with great tradition in the hunting market, and will be a tremendous complement to our outdoor accessory business,” said Blake Lipham, Bushnell Outdoor Products president and CEO. “This acquisition will help further the breadth of our offering to the hunting consumer and provide the Primos brand with additional resources to pursue new product introductions and expanded market opportunities. We expect the Primos facilities in Flora and Brookhaven, Miss., to continue operations and we will stay focused on continuing to deliver outstanding service levels to our customers throughout the integration of our businesses.”

“I am very proud of what the team at Primos has accomplished,” said Will Primos. “We are passionate about hunting, and have worked hard to develop high quality, affordable products that enhance the hunting experience. Joining the Bushnell family gives us an exciting opportunity to further this mission and continue our track record of success.”

For more information, read the full press release here.