By Spencer Neuharth

When most think of ATA 2017, they envision the $1000 bows and all the ridiculously priced accessories to fill them up. When I go, though, I always look forward to seeing what’s new for the average guy. As someone who’s fresh off of a college budget, that means finding the gear that’s not going to break the bank. Here are my favorite products from ATA 2017 that are under $50.

Yeti 30 oz Colored Rambler w/ Spill Resistant Lid | $50


Yeti already has the best tumblers on the market with their stainless steel, double-wall vacuum insulation, No Sweat design. Those ramblers just got better with their four new color options, which are perfect for those who are sick of having their hunting buddies grab their tumbler out of confusion. Also new for 2017 is the Spill Resistant Lid, which has a slider that can cover the mouth to better keep the beverages temp and make it more versatile in the field.

Gerber Vital Pocket Folder | $49


New to the replaceable blade market in recent years has been Gerber with their Vital Pocket Folder (this year they made some tweaks and offered different sizes). The Vital Pocket Folder may look similar to other options on the market, but I feel this one beats the competition in a couple ways. For one, it has a better grip than other replaceable blade folders, with Gerber’s over-molded rubber material. The other thing I liked about this knife is its super safe blade exchange system, which the company told me was a big focus of their design. Unlike the competition, no additional tools are necessary to swap out one of these blades for another.

Hawk Camera Stakeout | $28


It’s an annual tradition that I get frustrated by a lack of trees for trail cameras each summer. One of my favorite places to get intel is field edges, which is also one of the most difficult places to find a place for a camera. One solution is getting a camera mount, but I always have a hard time buying one when they cost the same as a new camera. Hawk has created an economical solution with their Camera Stakeout, which has a solid anchor, adjustable height and universal mounting system.

Nockturnal Universal Fit Strobe Knock | $30

Screen Shot 2017-01-19 at 1.47.23 PM

Nockturnal has separated themselves from the rest of the market with their new universal fit knocks. These knocks, which won’t hit shelves until around March, are compatible with X, H, S and GT arrows. No longer do you have to worry about grabbing the wrong package when you walk into an archery shop. They’re available in green, red and strobe. The strobe knocks are super vibrant and caught my eye from across the trade show floor. I can’t wait to get them in my quiver for this coming fall.

Badlands Everything Pocket | $25


The Badlands Everything Pocket holds anything and attaches to anything. It’s 50 cubic inches of free space that is perfect for your GPS, phone, knife, first aid kit, whatever. I imagine myself using it as a standalone bag for the treestand, storing my rangefinder and grunt call there, or as an accessory to my day bag on rifle antelope hunts, holding my GPS and shells. Badlands didn’t skimp on material, either, going with their KXO-32 fabric that is waterproof and quiet.